Josh McClellan and Ashley Drummonds bounce into the Tank to pitch ABS Protein Pancakes in Shark tank episode 713. Most individuals will suppose ABS is brief for “abdominal muscles,” however Drummonds has been utilizing the acronym (which implies Genuine, Stunning, Robust) for years to market her girls’s health way of life product: Flat Abs for Girls. McClellan can be a health marketer who pitches Superhero Abs for Males.
Drummonds is a health guru of kinds who struggled together with her physique picture whereas sustaining a really match physique. Like many ladies (and males for that matter), she’d make unhealthy dietary decisions to take care of that match look. Drummonds is ripped, however she’d usually skip meals to maintain up the arduous physique she so desperately wishes. She liked her sweets, however that kind of meals doesn’t combine with excessive health – so she started experimenting with high-protein variations of the meals she loves: PANCAKES.
Ashley, whereas being very conscious of the necessity for a excessive protein, low-carbohydrate weight loss plan, was a sucker for chocolate chip and cinnamon swirl pancakes. Sadly, when she ate these meals, she felt torpid and it threw her off her health/weight loss plan routine, so she created ABS Protein Pancakes, which allowed her to eat her favourite meals on daily basis with out going off her weight loss plan.
ABS Protein Pancakes is a excessive protein, low carb, pancake combine that lets anybody eat pancakes on daily basis with out worrying about it. Every batch of pancake combine has solely 6 grams of carbohydrates and 26 grams of protein packed right into a (supposedly) scrumptious, 150 calorie stack of pancakes. For $42.95, health nuts can fulfill their candy tooth with out jeopardizing their weight loss plan.
McClellan and Drummonds are health entrepreneurs seeking to the Sharks for an funding and for “validation” of their merchandise. Will a Shark stack up some money and spend money on ABS Protein Pancakes?
ABS Protein Pancakes Shark Tank Recap
Josh and Ashley enter in search of $120k for 40% of their enterprise. They are saying when folks need to get critical about well being and health, they should eat proper. They paint an image of yucky well being meals, protein bars and powders, then say they’ll get good ABS whereas consuming their pancakes which have lower than 250 energy.
They hand out samples with sugar-free syrup and almond butter toppings. Mark likes the pancakes, however Kevin thinks there’s an aftertaste. Robert thinks they’re dry. Daymond asks how they got here up with the concept and Ashley talks about her motivations as a coach who needs the lower look however nonetheless needs sweets. In 11 months, they’ve executed over $100K in gross sales. Mark says he likes them once more!
Every packet prices 12 -14 bucks to make and sells for $42.95. The Sharks freak out on the worth: “42 bucks for pancakes?!?” Kevin says he may eat the pancakes or purchase a automobile! They are saying they may lower the fee by doing bigger manufacturing runs. Mark says physique builders aren’t worth acutely aware, however they aren’t an organization but; he’s out.
Daymond thinks the valuation is cheap, however he thinks the worth is just too excessive; he’s out. Lori didn’t like the flavour, so she’s out. Robert compares this to Nuts n Extra, however thinks worth is just too excessive. Nonetheless, he’s in a “sharky mood,” and affords $120k for 50%.
After a break, Kevin goes out. He says it tastes like crap, and Mark says he likes it once more. Kevin says it isn’t an excellent funding automobile as a result of its a tiny vertical. Daymond and Mark warning Josh and Ashley that a 50-50 break up may bottleneck the corporate. They counter with 45% and Robert goes to 49%. Rapidly, Daymond jumps in and says “I’ll do 42%.” They settle for!
RESULT: DEAL with Daymond for $120K for 42%
ABS Protein Pancakes Shark Tank Replace
The Shark Tank Weblog continually gives updates and follow-ups about entrepreneurs who’ve appeared on the Shark Tank TV present. Within the quick aftermath following the unique air date, ABS did a 12 months’s value of gross sales in a single month! The enterprise continues to promote pancakes to at the present time.
Posts About ABS Protein Pancakes on Shark Tank Weblog
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