Garden of Life Collagen: The Significance of Traceability
Extremely processed meals loaded with preservatives, components, and different chemical compounds have been linked to various well being issues, together with weight problems, and endocrine problems. A 2016 examine discovered that 57.9 % of individuals’s calorie consumption got here from ultra-processed meals which can be laced with meals components and different chemical compounds. At present, nevertheless, a rising phase of the inhabitants is demanding entry to more healthy, unprocessed meals. As customers throughout the nation proceed to demand more healthy, extra pure, and extra nutritious meals options, meals manufacturers are trying to shorten the ingredient record on the merchandise they put to market.
The native meals motion is exploding throughout the nation, with farmers markets and community-supported agriculture (CSA) packages popping up in nearly each city and metropolis. Shoppers are discovering the well being advantages of buying single-ingredient merchandise, free from preservatives and components. Whereas shopping for tomatoes and farm contemporary eggs from native farmers is perhaps doable for a lot of the yr, the typical shopper continues to depend on retail grocery shops for almost all of their meals purchases.
Garden of Life is one firm that seeks to supply customers a wide range of pure, natural, and GMO-free meals merchandise. Understanding that increasingly customers need to know the place the components of their meals merchandise and dietary supplements come from, Garden of Life has dedicated to the ethic of traceability. In keeping with the corporate, “traceability is key to what makes Garden of Life’s products so special. (It) starts with knowing where each and every ingredient in our products comes from and getting to know each and every source: where it’s grown; the farming practices; how they pay and treat the farm workers—everything.”
Who’s Garden of Life?
Garden of Life is without doubt one of the main manufacturers offering customers with Licensed USDA Natural and Non-GMO Challenge Verified nutritional vitamins and dietary supplements. The corporate manufactures all kinds of well being meals dietary supplements, together with nutritional vitamins, probiotics, protein merchandise, natural merchandise, pure collagen-based merchandise, and now CBD dietary supplements as properly. The corporate focuses on bringing to market licensed entire meals which have the best potential to affect and empower holistic well being. Their dietary supplements are free from chemical meals components and preservatives, they usually depend on in depth third-party verification for all the merchandise they create to market. Among the third occasion certifications their merchandise have acquired embody:
USDA Licensed Natural
Licensed Gluten-Free
Paleo Licensed
Keto Licensed
Non-GMO Challenge Verified
Not too long ago, Garden of Life has launched a number of new gadgets of their grass-fed line of collagen merchandise. Collagen is essentially the most considerable protein within the human physique (round 30 % of the physique´s whole protein degree) and is important for giving sturdy construction to tissues together with pores and skin, muscle groups, bone, hair, tendons, and cartilage. A 2019 literature overview within the Journal of Medication in Dermatology discovered that collagen dietary supplements may improve pores and skin elasticity, collagen density, and total hydration. Your entire line of collagen dietary supplements provided by Garden of Life can fortify hair, pores and skin, and nails, in addition to help wholesome joints and mobility.
Garden of Life’s collagen is sourced from grass-fed and pasture-raised cattle that aren’t handled with hormones or antibiotics. The enlargement of the grass-fed collagen line consists of the next progressive collagen-based dietary supplements:
Garden of Life Collagen Protein: This product is designed for supporting joints, mobility, and muscle restore, and consists of seed-based proteins sourced from natural hemp, sunflower, pumpkin, and watermelon seeds.
Garden of Life Collagen Coconut MCT: This product features a wholesome dose of MCT from organically grown coconuts to advertise well being and power. It additionally gives probiotics for more healthy digestion.
Garden of Life Collagen Creamer: For espresso or tea drinkers, this collagen creamer consists of MCTs from coconut milk and sort I and II collagen peptides for a scrumptious, dairy-free creamer.
Garden of Life Collagen Greens Magnificence: This product combines grass-fed collagen peptides with organically grown and alkalizing parsley, alfalfa and wheatgrass juices with a heaping 15 spinach and 15 kale leaves in each serving.
See all of Garden of Life’s Paleo and Keto Licensed merchandise
The Significance of Traceability in Substances
The globalization of our economic system and meals system implies that many meals merchandise are manufactured from components sourced from completely different corners of the world. The common field of a breakfast cereal may comprise wheat that’s grown in Washington State, rice grown in China, sugar from Guatemala, and dozens of different chemical meals components sourced from laboratories in India, Europe, and all over the place in between. Realizing who produced these components, beneath what situations, and the social and ecological results of that manufacturing is usually near unimaginable. Most corporations provide little to no data relating to the place their components are sourced, and easily resort to low-cost publicity stunts that try and persuade customers that the corporate has a direct relationship with their growers and suppliers (consider that pleasant espresso farmer Juan Valdez used so typically by espresso conglomerates).
Regardless of this actuality, customers are more and more demanding transparency regarding the sources of their meals. Honest commerce produce, espresso, and chocolate are persevering with to demand ever better market shares as socially acutely aware customers willingly spend extra for ethically produced merchandise. Equally, direct to shopper (DTC) advertising by native farmers is constant to realize steam. In 2012, a U.S. Division of Agriculture (USDA) report back to Congress discovered that native and regional meals gross sales within the U.S. totaled US$6.1 billion and that quantity has solely continued to develop prior to now years.
Meals dietary supplements and ready meals merchandise, nevertheless, are typically more durable to come back by via native advertising channels. Garden of Life has stepped in to fill this void by promising their prospects full traceability within the typically lengthy record of components for the well being meals merchandise and dietary supplements that they market.
Brian Ray, president of Garden of Life, says that “we’ve always had a passion for helping people achieve extraordinary health, and that starts with using extraordinary ingredients. By sourcing ingredients from farmers who share our values for raising cattle that roam free, feed on non-GMO grass, are treated humanely and not treated with antibiotics or hormones, we can provide an added assurance of quality for health-conscious consumers seeking collagen products.”
For instance, Garden of Life´s Grass Fed Collagen Magnificence product features a numerous ingredient record, together with grass-fed bovine kind I and III collagen peptides, silica from natural bamboo, biotin from natural sesbania, vitamin C from natural amla, CFU probiotics for enhanced digestion, and pure flavors together with Cranberry Pomegranate and Strawberry Lemonade. All of those components should not solely licensed natural and GMO-free, but in addition have been rigorously traced from their origin, in order that the corporate can assure their health-enhancing qualities.
Garden of Life´s web sites states that “building a clean supply chain is tricky because many materials appear clean. But as you get closer, you find they’re not really clean. A truly “clean” product begins with really clear components or uncooked supplies.”
To construct a good provide chain that provides their prospects with licensed natural, GMO-free, and health-enhancing merchandise, Garden of Life focuses on treating the laborers all through their provide chain ethically. This not solely implies truthful and simply wages, nevertheless it additionally guarantee optimum product high quality by avoiding the temptation to scale back prices via cheapening components. Additionally, the corporate has invested the effort and time that’s wanted to personally get to know each supply of the uncooked supplies used for his or her merchandise. They’ve developed relationships with everybody from small cattle farmers who elevate their cows on grass-fed pasture to the smaller farm staff that harvest different components that go into their dietary supplements.
Lastly, present process rigorous, third-party verification can also be an necessary aspect of traceability, as this ensures the tip buyer that Garden of Life´s transparency claims are backed up by impartial accreditation techniques and processes.
Honesty and Transparency to Enhance Buyer Loyalty
People who find themselves keen to pay extra for wholesome and extra nutritious meals merchandise will most probably need to see onerous proof that the merchandise they buy had been produced via moral provide chains that had been additionally environmentally pleasant. Moreover, clear enterprise operations that target full traceability of components can even assist to extend buyer retention charges. Over two thirds of customers agree that “a good reputation may get me to try a product, but unless I come to trust the company behind the product, I will soon stop buying it.”
Garden of Life gives an inspiring instance of a well being meals model that has invested the time and assets vital to construct sincere and clear relationships with their prospects. A current examine by The Client Items Discussion board finds that greater than seven out of each ten customers are excited by listening to in regards to the social, well being, environmental and security impacts of the merchandise they purchase or the corporate that makes them.
Garden of Life´s Success solely additional proves this level.
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