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vitamin c japanese drink

Oronamin C Drink (オロナミンCドリンク, Oronamin Shī Dorinku), produced by Otsuka Chemical Holdings Co., Ltd., (distributed and offered by Otsuka Pharmaceutical Co.) is a carbonated beverage accessible in Japan. It’s generally referred to as Oronamin C or Oronamin. Its title is just like the Takeda Pharmaceutical Co. product “Arinamin” and its title comes from Otsuka’s personal Oronine H Ointment (オロナインH軟膏) and its predominant ingredient, vitamin C. Oronamin C was named after the Oronine H Ointment in hopes that it will show to be equally profitable.




Product abstract[edit]

Oronamin C was launched in February 1965 and was initially offered in a 120 ml glass bottle sealed with a bottle cap. It comprises isoleucine and plenty of different important amino acids in addition to many nutritional vitamins equivalent to vitamin B2, vitamin B6 and vitamin C. It’s not solely accessible in supermarkets and comfort shops in Japan, but in addition in Otsuka Pharmaceutical Co. merchandising machines as properly. The bottle cap was briefly changed with a screw bottle cap, however following a nationwide scare in the course of the Nineteen Eighties concerning a lot of poisoned sealed bottled drinks, this screw cap was changed with a one-time “pull-cap,” which can’t be re-sealed after opening. Youngster welfare activist Osamu Mizutani (水谷 修 Mizutani Osamu, born Might 8, 1956) wrote that the earlier screw caps allowed people to place in paint thinner after which re-seal the bottles.

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In 2000, a “sister” product Oronamin C Royal Polis (オロナミンC ロイヤルポリス, Oronamin Shī Roiyaru Porisu) was launched. It comprises royal jelly and propolis extracts.

Whereas initially offered as a medical well being drink with carbonation added, the Japanese Ministry of Well being and Welfare filed a declare ensuing within the judgement that Oronamin C couldn’t be labeled as a medical well being drink. This was a troublesome time for Otsuka Pharmaceutical Co., however earlier than lengthy, the Genki hatsuratsu (元気ハツラツ) tv commercial that includes comic Kon Omura (大村崑 Ōmura Kon, born November 1, 1931) turned recognizable nationwide, and Oronamin C grew right into a best-selling well being drink in Japan.[citation needed]

Up to now, many competing firms have launched comparable well being drinks in an try and topple the present market oligopoly, however thus far, none have been profitable (see #Related merchandise).



Oronamin C’s slogan is Genki hatsuratsu (元気ハツラツ). The preliminary spokesperson for this marketing campaign was comic Kon Omura. This marketing campaign appeared for about 10 years. Within the mid-Nineteen Sixties tv commercials and enamel billboards had been used for advertising Oronamin together with different Otsuka Group merchandise. Japanese baseball gamers from the Yomiuri Giants additionally promoted Oronamin with the phrase “Oronamin is a small giant!” (オロナミンCは小さな巨人です!, Oronamin Shī wa Chiisana Kyōjin desu!). The tagline “C power becomes G power!” (CパワーがGパワーになる, Shī Pawā ga Jī Pawā ni Naru!) was additionally utilized in some commercials.

The favored Japanese singing group SMAP’s songs turned featured in Oronamin commercials in 1994 and 1995. Round 2001, a tv marketing campaign referred to as “Let’s find the Yujiro of the 21st century!” debuted that includes actors from Ishihara Worldwide Productions, Inc.. Since then, many well-known tarento have promoted Oronamin. Hideki Matsui labored as a spokesperson for sister product Oronamin C Royal Prolis throughout his profession with the Yomiuri Giants.

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One other model of Oronamin tv commercials had been broadcast together with the Giants model, that includes Yūzō Kayama and the Southern All Stars. The marketing campaign slogan was “Clear distinction Oronamin C” (明るくケジメるオロナミンC, Akaruku kejimeru Oronamin Shī).

Beginning in 2004 a tie-in was established with the hit Japanese Kamen Rider Sequence. Actors Takayuki Tsubaki, Shigeki Hosokawa, Hiro Mizushima, Takeru Satoh, Kōji Seto, and Masahiro Inoue; who seem in Kamen Rider Blade, Hibiki, Kabuto, Den-O, Kiva and Kamen Rider Decade; have promoted Oronamin with particular tv commercials. In 2009, the animators who did the Contemporary Fairly Remedy! collection additionally did the identical. 2015 noticed Kamen Rider actors starring in commercials as a trio. These trios embody Shun Nishime, Ryosuke Yamamoto and Hayato Isomura (Kamen Rider Ghost); Hiroki Iijima, Toshiki Seto and Ukyo Matsumoto (Kamen Rider Ex-Support); Atsuhiro Inukai, Eiji Akaso and Kouhei Takeda (Kamen Rider Construct); So Okuno, Gaku Oshida, and Keisuke Watanabe (Kamen Rider Zi-O); Fumiya Takahashi, Ryutaro Okada, and Hiroe Igeta (Kamen Rider Zero-One); and Syuichiro Naito, Takaya Yamaguchi, and Ryo Aoki (Kamen Rider Saber).

Present tv commercials characteristic Japanese idol Aya Ueto as the principle solid showing together with a costar sports activities athlete or different movie star. Aya’s conversations with every movie star are the subject of those commercials. The slogan additionally modified slightly, to Genki hatsuratsū? (元気ハツラツぅ?). Initially her co-stars answered “Of course!” however now reply Sugē hatsuratsu! (すっげぇハツラツ!).

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Chosen tarento who’ve appeared with Aya Ueto:


Genki hatsuratsū? commercial battle[edit]

For a few half yr beginning Might 9, 2005, the Genki hatsuratsū? commercial battle was held for all younger members of the Yoshimoto Kogyo Japanese leisure conglomerate. Performers had been to plan and create an unique tv business, and these commercials would compete in opposition to one another. The prize was 8,202 {dollars} and the possession of broadcasting rights within the winners hometown. Among the many many contestants, Nibunnogo! was the winner with Tōtarutenbosu in second place. For a full listing of individuals see the Japanese Wikipedia Oronamin article.


Oronamin shake[edit] – “vitamin c japanese drink”

In 1971, a tv commercial “Home Party” launched the recipe for the Oronamin Shake; Oronamin C combined with a uncooked egg. Even as we speak that recipe is featured on the Oronamin C recipe webpage, although utilizing solely an egg yolk is advisable these days. The tv commercial launched the shake with the copy “My older sister and I have Oronamin and juice. Mom puts in an egg and has an Oronamin shake. Dad has Oronamin and gin.” In 2004 a tv commercial that includes mannequin Ai Tominaga (冨永愛 Tominaga Ai, born August 1, 1983) and singer-songwriter Shigeru Izumiya (泉谷しげる Izumiya Shigeru, born Might 11, 1948) reintroduced the Oronamin shake.


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