If you’re here, then you probably Google’d: vitamin shoppe online store. This subject along with many others are quite common.
Featured
-bye to traditional health retail stores, and hello to the modern-day, high-tech apothecary—complete with CBD products, nutritional supplements, and the latest in interactive health support and education. The Vitamin Shoppe is one retailer on the leading edge of this paradigm shift with the launch of its new concept store in Edgewater, N.J. An updated cashwrap includes a 100-in.
Led video screen filled with both inspiring and educational messaging. In addition, a product recognition device has been implemented to allow customers to view product details, nutritional facts, reviews, usage guidelines and current promotions on an LCD flat screen, with enlarged labels included for easier reading. “Wellness is such a vast and confusing category, and we wanted to simplify the experience—providing a fresh and contemporary environment, a new wayfinding system and leveraging digital to engage customers,” says Ryan Brazelton, executive creative director at ChangeUp.
Health, Wellness & Nutrition
Just recently, I got that text with an option to pick it up at the closest vitamin shoppe by replying with “store”. I was right around corner so replied “store” and went to the shoppe.
I Was Then Sent A Text That I Would Receive An Email When I Could Pick Up The Product… Huh?
When I finally got the product, there were no free samples like what you get when it’s delivered.
Pt. Bpr Pura Arthakencana Jatipuro
(Bpr Paj)…
The Results
The Challenge: Omnichannel Retail with Frequent Promotions and Assortment Changes
The Vitamin Shoppe is constantly seeking to evolve as an omnichannel retailer. In addition, The Vitamin Shoppe strives to delight their customers by continuously refreshing their assortment and offering great deals.
From a supply chain perspective, this means planning for and continuously adapting to changing demand in each store and in their online channels. “We need to quickly react to changes in the business – whether that is a change in the supply chain network, selling channels, or new ways to deliver to our customers,” explained Steve Finkelstein, Senior Director of Merchandise Planning and Inventory for The Vitamin Shoppe. “Our previous systems only allowed the team to focus on our top-selling SKUs, which left a lot of opportunity for sales growth on the table, especially knowing how different each store’s sales are,” said Finkelstein.
The Vitamin Shoppe began their search for a solution that could help scale their omnichannel strategy while effectively managing the frequent assortment changes and promotions. After internal review, The Vitamin Shoppe determined that they needed a system that could:
Accurately handle the forecasting of frequent promotions and assortment changes
Manage omnichannel inventory optimization
Allow for exception-based management
Give the team ownership of the system for fast innovation and implementation of new configurations without coding
Results: Accurate Omnichannel Forecasting and Inventory Optimization
Results at a Glance.