Convey your jacket as a result of vitamin bars are on the transfer to cooler places.
Why put a vitamin bar within the refrigerated produce part? As a result of that’s the place the shoppers are! Refrigerated bars are a chance for manufacturers to distance themselves from “overly processed” and construct a premium line extension. Be looking out for bars with front-of-package phrases like refrigerated, chilled, and particularly, contemporary.
The important thing participant on this class within the US is Good Bar (“The Original Refrigerated Protein Bar”), the primary important model to enter the market. The present market within the US is simply starting to take form. In line with a Glanbia Nutritionals proprietary examine, just below one in 5 (22%) US customers surveyed indicated they had been reasonably or extraordinarily conscious of those merchandise.1 In the identical examine, of these customers who indicated they had been or would probably buy a refrigerated bar, all pure, excessive protein, and excessive fiber had been the three most vital product attributes.1
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Maintaining Up with the Developments
Quite a few components are contributing to the rise of the refrigerated bar. More and more, the grocery retailer perimeter is the place individuals are shopping for their meals. Additionally, for a lot of customers, a refrigerated product signifies a contemporary product. Particularly, refrigerated vitamin bars handle rising shopper demand for:
How you can Construct a Bar
Refrigerated bars are utilizing totally different approaches to attach with customers. Gluten-free, nut-based Good Bars and Wella Bars are marketed as protein bars, whereas oat-based nomi contemporary fruit & oat bar resemble conventional granola bars however with protein fortification
Trying Forward – “protein bars refrigerated”
It’s not simply new manufacturers popping up within the cooler aisles of the shop. KIND, one of many prime US bar manufacturers, has just lately taken this development one-step additional by providing a frozen vitamin bar with almonds as its major ingredient. Because the refrigerated bar class grows, firms might want to contemplate ingenious methods to distinguish their bars.
The addition of proteins, nutritional vitamins, minerals, or plant-based sources of fiber and omega-3 fatty acids could also be a chance to fulfill further shopper wants. These can be utilized singly or some could also be included as a customized nutrient premix. The correct protein, milled seed, or an optimized powdered nutrient premix permits for simple incorporation into the product, and the shelf life extension of those vitamins as a result of completed product’s refrigerated storage is an added bonus.
Glanbia Dietary’s distinctive portfolio of dairy and plant-based elements and customized premix options permits us to assist our clients develop vitamin bars from ideation to on-the-shelf, or within the fridge. Click on to study extra about collaborating with Glanbia Nutritionals in wholesome snacking.
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“protein bars refrigerated”